...they don't promote themselves as a watch brand, despite having a very respectable portfolio of high quality watches, dials, and movements that goes back decades. Rather, they like to emphasise that they're a high-end jewellery brand tied to celebrities, not people who are watch aficionados per se. They're the politically correct Grisogono... (ouch!) I have written to Piaget about this (well, leaving out Grisogono) not too long ago, and their response was lacklustre to say the least, which is a pity. Their Altiplano line, including the original 900P, really deserves more praise and attention than it has received, indeed, even from their own company. One thing that irks me quite a bit apart from the company's disinterest in its fandom, and in the manufacture — they never show how their watches are made anymore as if they're all quartz models — is that it can make awesome watches in 38mm, but refuses to. Instead, it produces mostly 40mm, 41mm and 43mm watches that are beautifully made, but often simply too large a dress watch for most of us and I'm pretty sure they're not aiming at Paneristi. What is more, the manner in which they "sell" their Altiplanos, at airports, wrapped in plastic right next to some chintzy golden bracelet, somehow makes me feel like they're selling them off. The people working at Piaget stores often know so much more about jewellery, too. I will ask them about repairs, straps, and new models, and I end up explaining to them which watch I am referring to. That has never happened to me at any other watch store.