Present is a pamphlet distributed by Patek Philippe to mark the occasion of their 100th anniversary in 1939! Only 1,500 copies were made with many most likely lost to the battle of age. Our focus here is the translation (a special thank you to @unekual fo...
Its been one of the few shortcomings of the Foulkes-Book to not go into detail about this small book. A huge thanks for your time to present this to us in so much detail.
I am sure the 200 anniversary edition will be quite different; I like how even the top tier brands had down to earth communication at the time which was closer to technical documentation for instruments than glitzy marketing for luxury artefacts.
A few immediate thoughts while reading it: 1. Patek's background in the Polish nobility played a part in positioning its products among the upper echelons of society in western an eastern Europe, the Levant, across north and south America, and beyond. It ...
Very astute observations. I particularly enjoyed your analysis in part 3. It was well received to be reminded that Patek had to build its reputation in a fiercely competitive environment for the battle of observatory awards. The way Patek dominated chrono...