WatchProSite|Market|Digest

Patek Philippe

Not so sure...

 

If I was viewing a watch purely as an investment and saw its rarity as something that would be a key feature of its future investment potential, then yes, I would buy that watch even if i thought it was ugly and had no intention of ever wearing it. As an investment, it has to be dispassionate. But if it is a watch I intend to wear, then there has to be some passion for it. Can rarity fire passion? I don't see why not.

If people buy watches for investment purposes, I see nothing wrong with buying a watch that is ugly. I own Diageo as a an equity investment yet I don't drink spirits or beer. I couldn't care what their products taste like so long as the investment performance does well. There must be a similar dispassionate view on watches for investment too, no? I am not saying that watches should or should not be investment material. For me, they are not. You are clearly in that camp too. Yet, why is it so wrong to appreciate rarity as part of a watch's attraction?

  login to reply