Hey Nicolas, how are you doing? The issue of rarity is a difficult subject. I would tend to disagree with you about it. Would I buy a watch solely because it was rare and expected it to appreciate in value? 100% yes. I would so the same in any asset actually. Many things attract people to watches, and one of them is rarity. For some people, it is the MOST important factor. For others it is totally unimportant. It is all a part of what makes a watch special to the person concerned. Just as some people find the colour of the metal a key issue, I cannot see what is wrong with finding rarity a key attraction.
For me, rarity is one factor and actually figures quite low down the list but it is a factor. However, i tend to seperate my watches from my investments. I buy an investment in order to see it appreciate. I buy a watch for many reasons and not often as an investment. However, if i was to look at a particularly rare watch and considered its investment potential as high, I can't see why i would care at all what teh watch looked like or any of the normal things I would look at if i was buying one to wear.
Rarity has been an issue that has been discussed again and again on these forums. I have to say, although it is only a part of a watch's "DNA", I for one would like to see it accepted as a legitimate part...albeit one that will vary from 0-100% for different people.

If I was viewing a watch purely as an investment and saw its rarity as something that would be a key feature of its future investment potential, then yes, I would buy that watch even if i thought it was ugly and had no intention of ever wearing it. As an investment, it has to be dispassionate. But if it is a watch I intend to wear, then there has to be some passion for it. Can rarity fire passion? I don't see why not.
If people buy watches for investment purposes, I see nothing wrong with buying a watch that is ugly. I own Diageo as a an equity investment yet I don't drink spirits or beer. I couldn't care what their products taste like so long as the investment performance does well. There must be a similar dispassionate view on watches for investment too, no? I am not saying that watches should or should not be investment material. For me, they are not. You are clearly in that camp too. Yet, why is it so wrong to appreciate rarity as part of a watch's attraction?
Frankly, when I read a question on "rarity" and investment regarding certain abundant models I cringe. Generally, when watches do fetch investment grade prices, they are watches that might have had 300 models made over 20 years, so the thought that someone might think of today's common models as potential future fortunes hits me as particularly silly. However, your point has put a spin on puchasing for rarity that I had not considered. It is hard for me to imagine that, for example, anyone purchasing a 5004 could do so without considering rarity. Why else would someone pay such a premium over a 3970/ 5970 for a split second function. I dare say, most will not actually use this function. Even in appreciating the art, I would imagine, if truth is told, rarity is the basis for the purchase. Your point is well made, and although I will continue to groan as I hear the question as to which Nautilus is a better investment, I have a new appreciation of why some of us do as we do.
William
I LOVE THE NAUTILUS!!! i own the 5980 and 5712/1A both fabulous watches...i could go on and on but won't..in brief the 5980 is a bit bulky but has beautiful presence on your wrist and looks absolutely amazing when it's sunny and one is casually dressed (white linen shirt, linen trousers, John Lobb loafers....looking sharp!!). i wear mine each and every weekend. The 5712 is a more dressier watch fits perfect on tour wrist and your shirt just slides over it...it sometimes feels your not even wearing a watch at all....but when you look at the dial it is just amazing the different colours you can see with the 3 areas of the watch (power reserve, moon phase and seconds dial)..i wear mine to work mon - fri. Overall you cannot go wrong with either...but i would suggest for you to consider 5712/1A and not 5712R.
R's
Sid

.... in terms of rarity, my choice might possibily be Patek ref. 3711wg. Seeing the time of production, the case metal plus a Nautilus wg bracelet, I would put this ref. number to be on the top in this series. As for my own collection, ref. 3800/1A still is a bundle of fun.
