What is the "bargain" about? 5035 was discontinued around 2005. The last retail price for J model was $26,500. Now, in 2012, 7 years later that same watch is sold for $21K. Basically, you have lost your money if you just talk about investment value here. On the other hand a 5070J that was sold for around 25K in 2005, is now selling for 70K. There is big difference between these 2 watches. Disregarding of all that, if you just enjoy this model and don't plan on selling it, then it is a wonderful watch to have!