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Patek Philippe

I like smaller logos, too.

 

The smaller logos are actually not unique to 5127. In fact, Patek increased the size of logo in the past several years due to the increase of case/dial size. The older references such as 5115, 5110, 3940, 5053, 5054, 5056, etc. all have smaller logos. Also, both 5711 and 5712 have smaller logos even they were re-introduced recently (2005?) and have big case size, I guess that it's due to the width of the bar shaped dial surface pattern which makes it (visually) not ideal to print bigger logo.

This being said, I am not against bigger logos. It really depends on the design and the overall harmony of the dial layout. The logos on the 5070 and 5100 are relatively bigger and they both look great there.

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