The problem with non corporate ADs is that they're often family run, and family run business keep a tight eye on the profits. Every cent being spent is one less cent going into the owner's pocket. Also, retail is often a transitional industry, even at the highest level in the best jewelry stores and watch stores, meaning employees move around often in this world - meaning training investment can evaporate if the employee moves. Furthermore, sales professionals often have a disdain for training - they feel that what generates sales is providing a comfortable experience, not rushing the client, building rapport, clientele-ing and writing follow-up emails and handwritten post cards, and saying the right motivational words to a client to convince the client to buy, and providing excellent service. In other words, sales professionals think that their own kindness, patience, providing excellent service creates the sale - but they don't realize a fundamental rule. A person who already owns a nice watch is more likely to buy a second nice watch than a person who doesn't own a nice watch and needs one - assuming both clients are well to do financially. How do you get that client to buy a second watch? DOn't tell him it looks great on him and it matches his outfit and he should buy it like a piece of clothing - a watch isn't a necktie. Salespeople need to make their clients experts on watches. The more the clients know, the more they'll fall into the rabbit hole. The deeper they're in the rabbit hole, the more they'll invest further to continue expanding their rabbit den. But salespeople can't impart that wisdom about watches because most of them don't know much about the detailed mechanisms. If they did, it'd be such a more rewarding experience for the average consumer to know more technical details about what they're buying.