Although it seems Parmigiani has not involved itself in the celebrity ambassador game that is the purview of many watch brands, it was involved for at least a decade in the sponsorship of the Montreux Jazz Festival (to the best of my knowledge, Parmigiani...
never knew the 8 day power reserve existed in the round case shape like the Tonda 1950. I ma getting very fond of this brand for its quality as well as accessibility.