Many of us, with proper size wrists (not pipe cleaners), are more than happy with the modern increase in size.
Wrist shape will dictate what lug-lug dimension and profile the wearer can get away with, and even if it looks wrong to others, it only matters how they themselves feel.
Ego isn't remotely part of the equation either, so I’ve no idea where you’ve gleaned that nugget from!
A very nice Blancpain, by the way, which would’ve been a suitable title for the thread.