because they fit a couple categories such as they dream of selling lower quality items for a great mark up, and to some they make the sale, sometimes something looks so good in the photos and it is what you're looking for that you overlook the faults or can't even see them in the first place until it arrives at your door, partially due to the rep and trust you instill into these dealers. Mr. Dreamer puts the condition as mint, close to mint, good or similar in the description and always reguritates this phrase even when the item is of lower quality than described.
They also dream that when you sell them something, they buy for the bare minimum, some of these dealers insult clients and intimidate to get the price they want (not all but this is the recurring theme with "Mr. Dreamer" dealers) then sell something that would be worth 1 buck for a cool billion.
Hodinke sold us a load of balogny for many years, they were the underdog swimming with the sharks, when and especially with the store they just demonstrate that they're a different kind of shark a "Dream Shark" they don't instill confidence nor would I buy any of their pieces as they look like 2050 price tags and I'm not even sure I'll be collecting by then. In closing the partnerships they made with the various watch firms just affirms that they're out for the quick profit with all the limited editions, you can't be neutral in reviewing a product if you're in the business of selling it.