Comments:
Is that Long's on Newbury St.?? (No idea an ALS boutique was being opened in Boston though... ;-))
😂 I saw the picture and was thinking “that looks TOO familiar!”
But yes, that must be the Rolex boutique (run by Longs). But why do you say the new place is an ALS boutique, or were you joking??
Edit: oh, i see, he posted in the ALS page 
Yep, even if I know Boston quite well (I've been a "Cantabrigian" for quite a few years recently....), I had no clue they were opening an ALS boutique on Newbury before Craig posted it here! Not that they have to inform me in advance, but still... ;-))
I didn’t know they also going to a boutique model…
given their relatively smaller size. A VC boutique wouldn’t have surprised me. And ShreveCL is an AD right there. If this is true, then I guess that changes. Should be interesting.
ALS apparently has 5 other boutiques (and 9 to 10 ADs) in the US, and while I still don't know any details yet, I guess it's not unreasonable in the current watch market to expand the business to Boston, where they have nothing yet....
I'm sure it will be run like all other boutiques (i.e., trying to sell all the models that don't sell with the promise of a SS "Odysseus"), but I'll be curious to learn more about their new Boston adventure! Cheers.
Cheers.
A new Lange Boutique, most probably. They are smart to have chosen a place just close to another Boutique where there is nothing to buy. ;)
True, even if ALS doesn’t seem to mind the “Rolex model” to create artificial shortages with the SS “Odysseus,” in order to finally sell some of its other watches…
Some people took the bait and bought lots of other undesired stuff in order to get the “Odysseus” (I heard ALS boutiques even explicitly mention a price tag!😱), so in part the scheme succeeded….Maybe now, by sitting right next to the masters, they’ll also learn how to sell the remaining watches!😂😉
And Audemars and Richard Mille are steps away from these stores, also with nothing to buy in either
But European Watch is a few blocks away too and they are loaded with inventory like most grays. Lol
Another empty watch boutique coming to Boston!
I’m going to become excellent at accepting rejection from these “Watch Nazis” with all these empty boutiques. “No watch for you! ”
Fortunately, I’ve had the opportunity to see the Odysseus in the flesh. As much as I loved it in photos, it just didn’t do anything emotionally for me once I tried it on the wrist. So, perhaps, they will “allow” me to acquire another piece!🤞
Compared to the Rolex and nearby AP boutiques...
... hopefully this Lange boutique will have some more product and not be totally empty! And even more boutiques should open nearby soon, though they will be dealer-owned and not brand-owned.
Don’t forget the RM boutique that’s there.
Granted, there is a different threshold or willingness to enter that store. But if one does, don’t expect to be seeing any of the popular references on display either.
It’s almost as hard to find someone wearing cufflinks nowadays as boutique with product ;)