I guess if the internet is going to be used for orders, they need to figure out how to deal with the limited edition pieces. Otherwise, it seems fair, at least to everyone except authorized dealers (i.e. not Omega Boutiques). The bourgeoning practice of having boutique only editions is another way to freeze out authorized dealers, if not eventually completely abandon them. Which is quite a shame, since ADs are very important in the vast majority of cities that do not have boutiques within them. There is no perfect approach, of that it is obvious.