agyzace
6844
Interesting inside story from the past on this one:
In 2005, we (as in Swiss national innovation institute, of which Swatch is a shareholder) had developed and were ready to industrialize a watch that could monitor pulse, spo2, kinetics, etc. based on reflective photoplethysmography, accelerometers, gyroscopes, etc.
Revolutionary at the time as at best people had chest belts for pulse back then.
Last minute, the old Hayek, god bless his soul, decided that it was too risky for Swatch group to launch such a Swatch in the US for example as it could face the risk of being sued from say a family of someone elderly who dropped dead while exercising, etc.
Legitimate fear or not, it does not matter, as he killed the go2market.
Back in these days the only competitors would have been small companies like suunto, polar, so he might have had a point.
So, with such background they would be actually legit to launch sthg, although they gave up the IP a long time ago.
Today’s Launch...
Eye wear?!?! Why? Will you buy one? Price almost 2x of a Tom Ford, LV or other well known brands. I’m a bit worried for such “diworsification”, coined by the famous Peter Lynch, not sure what members think, now I’m really clueless 😅 ...
Cartier is best known as a luxury goods, jewelry but of course their watches are coming strong...with some nice classics and high horology...
however, in my small circle of friends, I don't see a lot carrying Cartier handbags, belts, etc...jewelries yes.
Dilution pollution? I think it will come down to quality
I know they are a fashion brand, but Kiton makes sunglasses just above this snack bracket and they really are of the highest quality. No cooler than a trusty pair of Ray-Bans though! But the quality is there and I suspect, or maybe hope for their sake Ome...
actually i read a consumer behavior survey...95% of consumers esp. adult men choose only 3 colors and 3 frame types even there were choice !
the only place we don't do that is for watches i guess ;-)
Thx for sharing. I have no idea what to think of it.
Would I buy one? No, as you can get glasses of Highest quality Level sunglass brands for that price. They maybe introduced the glasses to give them to you for free when buying a really expensive watch at an omega boutique, as they won‘t give price reducti...
A money-making move that frankly I don’t find very elegant...To repeat the exact same thing I said in the Nautilus cork box thread...
...I love gadgets and collectibles (in fact, I use Patek glasses a lot!), but they have to be free. In my view, it would look nicer of Omega if they just offered them as a gift for their good clients, without showing a $1k price tag on the website😎 ...
Same for me....maybe they should start lower and test the waters first...
and use it to make potential clients buy watches later
Decision had been taken when Apple Watch came out and they got scared.
Whether this makes any sense, it is anyone’s guess. I know mine☺️
Interesting inside story from the past on this one:
In 2005, we (as in Swiss national innovation institute, of which Swatch is a shareholder) had developed and were ready to industrialize a watch that could monitor pulse, spo2, kinetics, etc. based on reflective photoplethysmography, accelerometers, gyrosc...
That’s really interesting story and the must regret the decision...
Wearable electronics are here to stay and will only get more fancy...someday we’ll be wearing Iron-man suits as the environment has too much virus and contaminants. You’ll need sensors from high tech semiconductors to detect and alert us.
I actually tried a few on when I was at the Omega boutique. They are not bad but...
like others here, I just don't understand the need for them to come out with sunglasses, unless it was a gift to their VIP or better clients. In this price bracket, they have some heavy competition and from LOTS of research as I am a sunglass junky (like ...
Respectfully disagree...
Own a lot of sunglasses...have a boat out on the water all the time. I an repeatedly disappointed with MJ’s...love the style but IMHO the workmanship sucks and the optics are OK but not as good as Oakley (try for yourself side by side) which IMHO makes a ...
I will try to be thorough so please see below...
I have used and owned sunglasses of different brands for over 40 years. At one point, I was sponsored by Oakley during my youth as a competetive golfer and tennis player. I have owned almost EVERY model from their sports line and EVERY lens they make from...
This is so interesting and helpful (sincerely)
my problem with MJ is almost every pair I have has either broken or fallen apart and customer service was unwilling to repair without a substantial fee (which really ticked me off) or they don’t fit quite right (fall off my face when I look down) but mayb...
MJ sunglasses are not the most durable but there is no denying the quality of their lenses which are FAR better than anything else available which is backed by proof...
If you are looking for a more durable frame, maybe try the acetate frames such as the Island Time, Peahi, etc... I have 3 pairs of Island Times with 3 different lenses and they have held up to ANY abuse I have given them and trust me, I have done extreme ...
I think those look like a great pair and similar to some of Oakley's frames...
you will simply love the Blue Hawaii lenses, they are awesome for maximum coverage. As for the frame, what I wanted to say was the acetate and/or rubber and composite frames would be more durable if you were having trouble with durability. I think the fra...
Huge fan of MJ's... Have bought the same sunglasses from them 3 times in a row and have been wearing for almost 15 years...
By far the most comfortable sunglasses I have tried on or owned... other experience is with Ray-Ban... I wont spend over $200 for a pair of sunglasses as i beat the them up really bad and have lost several pairs of sunglasses even as an adult!lol As for t...
It's part of a broader strategy...
It's part of a broader strategy to achieve two objectives... 1. Make Omega a lifestyle brand. Omega has been diversifying into pens, keychains, small leather goods, and leather bracelets. This is good, to leverage the brand. Tag Heuer had a line of eyewea...
That’s an interesting strategy...
And it make sense but also I’m worried about brand image because this is important. I don’t remember Mont Blanc as a watch brand than a Pen brand, similarly for Cartier or Chanel, LV, I remember them as luxury goods even though they are expanding their wa...
Ahh, I've been collecting Montblanc pens for 20 years...
I remember collecting Montblanc pens for 20 years and 20 years ago they were very much a pen brand. But the pen industry was declining. Revenue was falling dramatically. They had to supplement the income with something else. They placed huge emphasis on w...
Very Interesting Subject...
I think “lifestyle” branding is extremely important but also extremely difficult to pull off. Omega is raising its game and rightly so. That is why I think the price is right even if they don’t sell a single pair. The sunglasses look great and I might be ...
They kind of started as a pen company then watches, if I’m correct...
Because it’s dependent on what they’re famous for, to begin with. Do they have nice watches? Yes and then some but not stellar. Omega is a watch company and I hope they do what they do best, just me.
Very true but Montblanc has been producing pens, leather goods, etc...for many years so they are recognized as a fashion and lifestyle brand more so than Omega...
who is identified mainly as a watch manufacturer 👍
You can see the time throughout the Omega eyewear.
Know, Omega sell cufflinks and rings, belts. Some watch brands do wallets, perfume etc. Bvlgari have hotels.
Buy a pair? Only if it comes equipped . . .
. . . with a remote-controlled loupe. And Zeiss lenses. 😎
Here's a shallow take on this lifestyle branding business..
I don't think the name itself effortlessly translates to something stylish. I'd easily associate the name Omega to something technical or industrial. For example, it would seem easier on the senses to see the Montblanc brand / log on, say, a Ski jacket ra...
It’s better to improvise on what they do best and keep doing it...
Just like Rolex....no need to have many fancy complications. However, advertisement and marketing plays a key role in changing people’s mindset. Who knows someday, after seeing it for a prolong period everywhere, I will buy a pair 🙄