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Omega

"Exclusive" movement.

 

I have now seen two versions of this announcement. In the other version, the movement was referred to as "in-house," which, of course, it is not (it's based on an ETA ebauche). I am most intrigued by the idea that Omega's publicity department is watching its language around the Purists more than it does in other settings.

I noticed because I was concentrating on the movement descriptions in the announcements. I am puzzled as to why Omega did not use a movement from the 8500 series. Cost? Is there a mechanical reason?

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