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Officine Panerai

The DNA of Panerai...

 

is one of a military instrument, basic, no frill timepiece. All the timepieces produced from 1936 to 1997, had this charateristic in common. After the Vendome Group took over the watch division of Panerai (in 1997) and started to..seriously..commercialize the brand, the "bells&whistles" started appearing, in order to reach a wider and wider customer base...etc etc. When someone mentiones the Panerai DNA, though, it goes back to the 3646, military, quintessential working tool.

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