Panerai design

May 18, 2020,15:13 PM

Is this truly Italian design,or they just take a Rolex design and make it bigger?History shows us that taking an already consecrated design and simply make it bigger is not always a winning formula but this is awesome!

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 By: iulianbutum : May 18th, 2020-17:08
Yes they are now same size just like in the beginning but ,it is Italian or Swiss design? ...  

To me...

 By: kkochheiser : May 18th, 2020-17:48
The case design was Rolex, or at least the manufacturer that Rolex chose to provide cases, since back then Rolex was more an assembler of parts made by others. The sandwich dials, from the rivet dials through the later ones were Panerai, designed and buil... 


 By: iulianbutum : May 19th, 2020-11:50
Great info ,thank you .from what I know Rolex provide de cases and the movements and Panerai just put them together,but Rolex already had their same reduced cases design in production even before starting the collaboration with Panerai ,so the Italian bra... 

Rolex made their...

 By: sergio : May 19th, 2020-14:44
reference 3646 exclusive for Panerai.

I'll have to peruse...

 By: sergio : May 20th, 2020-04:24
my BIG book but, I seem to remember the same

;) [nt]

 By: amanico : May 20th, 2020-04:32

Fair question, but by the same measure was a Rolex a Rolex back then?

 By: destrodan : May 28th, 2020-16:53
To play devil's advocate, vertical integration is a relatively new concept for the watchmaking industry so much of the 20th century was a cobbling together of various outsourced parts (in Rolex's case, we have suppliers C.R. Spillman SA, Genex, Gay Freres... 

I now need to add an addendum to my own post :-)

 By: destrodan : May 28th, 2020-17:45
Doing a little research, it looks like the 'cushion case' goes back at least as early as WWI (Omega has a number of examples, and there are many non-branded watches using a cushion case) so now I question whether even Rolex was the initiator of the 'desig...