Officine Panerai

La Jolla, CA – June 2012 – Officine Panerai, the Italian high-end watchmaker, has once again expanded its North American retail presence with a new boutique in La Jolla, CA. Located in the heart of Prospect Street across from the Pacific Ocean and the renowned La Valencia Hotel, this new boutique joins Panerai's existing location in Beverly Hills to further serve Panerai's loyal clients and customers in Southern California.

OFFICINE PANERAI STRENGTHENS ITS PRESENCE IN SOUTHERN CALIFORNIA WITH A NEW BOUTIQUE IN LA JOLLA

All of the new Panerai boutiques showcase a simple, classic Italian-style atmosphere, designed according to the company's recently launched retail concept which was unveiled at Officine Panerai's new boutique on the via Montenapoleone in Milan last year. The interior follows a simple and classic design, made to enhance the store's bright, transparent features and nautical accents. In honor of the historic association between Officine Panerai and the Italian Navy, the shapes and materials used throughout the boutiques recall the world of the sea: simple lines alternate with wave-like structures. All materials, many of which have been imported from Italy, have been carefully selected while taking inspiration from the Brand's Florentine roots. Inside each boutique, a large wall clock features one of the more distinctive features of a Panerai timepiece: the "sandwich" structure of the legendary dial: two superimposed surfaces enclose a layer of Super-LumiNova®, used to make the index markers and numerals more visible even in badly lit conditions.

Panerai's 925 square foot. boutique in La Jolla is situated among other high-end retail destinations at 1137 Prospect Street. This new boutique will offer a state-of-the-art service center, as well as a selection of limited edition watches, with a particular focus on the models fitted with movements which are exclusively manufactured by Officine Panerai. Panerai-La Jolla joins existing U.S. boutiques in Bal Harbour, Palm Beach, Boca Raton, New York City and Beverly Hills. The opening of this new California location represents an important stage in the development of the exclusive world distribution network for Panerai timepieces. Officine Panerai-La Jolla, 1137 Prospect Street, La Jolla, CA. 92037.

About Officine Panerai

Founded in Florence in 1860 as a watchmaker's shop, workshop and school, Officine Panerai was for many years the official supplier of precision instruments for the Italian Navy, mostly for the underwater special corps. The projects developed by the company at the time including the Luminor and Radiomir watch - were covered by military secret until 1997, when the brand was purchased by the Richemont Group and launched on the international market. Officine Panerai develops and produces its own calibres and watches - a blend of Italian history and design with Swiss craftsmanship - in its own manufacture in Neuchâtel, in Switzerland. Panerai watches are distributed worldwide through an exclusive network and in the Panerai boutiques in Al Khobar, Bal Harbour, Bangkok, Beijing, Beirut, Beverly Hills, Boca Raton, Buenos Aires, Doha, Dubai, Florence, Geneva, Hong Kong, Jeddah, La Jolla, Macau, Madrid, Manila, Milan, Moscow, Munich, New York City, Palm Beach, Paris, Portofino, Shanghai, Singapore, Taipei, Taichung and Tokyo. www.panerai.com om.

Press Release