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your problem in understanding and appreciating the brand is

 

that you have not researched properly. Montblanc as a trademark was established in 1910 - that is a lot of heritage. Moreover, they produce fountain pens (and very seldom ballpoints). And about 10 pens per year are sold at >1.5 million Euros and are highly sought by collectors. Regular pieces in precious metal sell at an average of 30 kEuros. So owning these pens and using them is quite some "jet set". In other words it is the most prestigious brand for fountain pens which also produces top hand-made watch calibers. I doubt that the most prestigious watch brand (choose whichever you like) will be able to sell significant quantities of fountain pens at 30 kEuro or more.
Last not least: without Montblancs financial effort in 2005 there would not be anything left from Minerva at all.

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