Rosneathian
1471
What an epically beautiful watch, rendered as usual in the finest possible way (I seriously need to learn how to take proper photographs).
As for the name on the tin, I've taken note of the views expressed above (Montblanc vs Minerva).
Here's a different perspective, or at least one that may not be too common. My perspective begins with the question, "Why care what it's called?" Why care about branding? Branding is of course enormously powerful - it draws and holds attention (or not), it seduces (or not) and it bends behaviour (or not). It insinuates itself into thought and deed, to the extent that the choices we make are clearly no longer our own. It's why branding, marketing and advertising is a half-trillion dollar industry. Markets would fail if people were not led into this or that pattern of buying and consuming.
A watch made by Montblanc's watch division that contains a Minerva movement inside is typically an excellent watch. The watch does not become more or less excellent due to the text on the dial, case or on the movement. Yes, it's price on the market will be affected, but that's because markets aren't especially intelligent.
Whatever the label, then, it's the same watch. It seems odd to allow one's appreciation for the substance of a watch to be overshadowed by corporate decisions made about how it is packaged and sold.
Montblanc makes pens and now watches. Chopard made movements then jewellery then watches. Nokia started out in forestry and then became a maker of mobile phones. Companies evolve to remain relevant and successful. The only thing that should matter is the quality of the product, irrespective of the label its given.
Just some thoughts to add to the mix.
For the pleasure of the eyes. Minerva Vintage Pilot Chronograph.
46 mm of pure beauty. Enjoy! Nicolas ...
Beautiful!
These Minerva chronographs are special. I continue to feel that Montblanc missed the boat branding their high end watches Montblanc rather than Minerva. M4
A Minerva by Montblanc
Sure. Montblanc should brand their Minerva editions fully Minerva. A expensive Montblanc, for me is a Montblanc. Nice watches, but i stay cold. When Minerva is there, a different Weems glow up. So it take awhile Montblanc wake up. Sleepy. Pen brand.
Perhaps the Montblanc mountain image would suffice
Minerva timepieces do not sit right unless the branding Minerva is retained. Perhaps just adding discreetly the Montblanc mountain image on the dial would suffice to add the value of quality of Montblanc products. Probably not a big chance of that happeni...
Mountain discusion
Perhaps the company have a not so original name. Perhaps they forget to use their own names. Albeit Omega for example is also no name. Rolex the same. Patek Philippe is a name. AP is a name. Julles Audemars. Minerva is an owl. So many names can be print, ...
Indeed
I was fortunate to recently visit the Minerva manufacture in Villeret and my impression was that it was thanks to the back-up of a big company like Montblanc that this small group of watchmakers could work with traditional techniques and seemingly unlimit...
What an epically beautiful watch, rendered as usual in the finest possible way (I seriously need to learn how to take proper photographs).
As for the name on the tin, I've taken note of the views expressed above (Montblanc vs Minerva). Here's a different perspective, or at least one that may not be too common. My perspective begins with the question, "Why care what it's called?" Why care abo...
Beautiful Minerva
And with respect to Montblanc: Minerva and their workshops would be gone without them. And a company that sells fountain pens up to 2 million Euro retail price must have a strong brand and craftsmanship. Minerva watches are imho a side sale to Montblanc p...
