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Passion

 

Why are you saying that Jean-Jacques Frey didn't have the passion to continue his family's business? 

 

Have you read the interview on Timezone from 1998? Have you read what Jean-Jacques Frey wrote on the Timezone Minerva forum about the sale to Emilio Gnutti, or what he wrote a month after he left Minerva?

 

Have you ever met or been in touch with André or Jean-Jacques Frey?

 

My watchmaker met both André and Jean-Jacques Frey in Basel in 1998. Many Minerva collectors got in touch with them, either personally, by phone or by letter. They were all met by a great passion and enthusiasm for watchmaking and the Minerva brand, by both André and Jean-Jacques Frey!

 

I wrote to Minerva after I bought the Pythagore and I received a very personal letter from Jean-Jacques Frey. The letter was sent a week before the he left Minerva. He also sent me the Minerva catalogue, with a personal regard from André Frey under a drawing of the calibre 48 movement.

 

Jean-Jacques Frey had no intention to leave Minerva. When he sold to Emilio Gnutti, the agreement was that he should continue as Managing Director for Minerva. Mr. Gnutti sent Guiseppe Menaldo to Villeret to get an overview of what he had bought. Two month after the sale, the Frey’s were told by Menaldo that “the cooperation of the Frey’s was no longer requested”. Jean-Jacques Frey wrote on the Minerva forum: “I got quickly the feeling that he “wanted my skin” – was may name Trosky in anther life…?” He described the conflict as a radical cultural difference between the Swiss and the Italians.

 

After the Frey’s left Minerva, the Minerva collectors were met by a wall of silence from Minerva and the Italian owners, no information at all! They didn’t answer phones, letters or mails. A lot of bad things were written about them on the forum, they never answered anything, and they even tried to close down the Minerva Forum. The Frey’s got all the sympathy. 

 

In Magnus Bosse’s review and interview with Guiseppe Menaldo you find a very different story about what happened. Menaldo told a lot of bullshit in this interview!

 

Btw: Jean-Jacques Frey was involved in the establishment of a new watchbrand called Hora in 2004.

 

 

Best regards

 

Livius

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