The bet that there are enough people conversant with Minerva history might no longer be a good one - especially not those that would be willing to pay the current price level for it. Let’s not forget that the high grade finishing Minerva only started with the Gnutti takeover, so ca. 25 years ago.
So maybe making a pastiche of brands that are more established in this price range is sensible, just doesn’t appeal to me and does not provide you with a USP 🤷🏻♂️