Perhaps the company have a not so original name.
Perhaps they forget to use their own names.
Albeit Omega for example is also no name.
Rolex the same.
Patek Philippe is a name. AP is a name.
Julles Audemars.
Minerva is an owl. So many names can be print, drawn, burned, etc on a dial.
The curse Minerva fits only on a Minerva.
When a company go to use Minerva, the owl protest.
It want to be free.
Villeret is a independent spot.
When does Blancpain protest, and be the rebel boy of SG?