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Jaeger-LeCoultre

I'm Just a Little Confused by JLC

 

I inspected the watch at the Boutique next to the original Geophysic re-issue and JLC's other offerings. It's a perfectly nice piece, with hefty if not elegant proportions.  The dead seconds doesn't delight or disturb me, as I don't relate it to quartz watches in any way.  And I recognize the technical savvy required to accomplish it.  But I look at the watch in the context of JLC's other offerings and don't really understand where they are taking us. 

How many time only/time and date automatics do we need?  Is there a point where choice simply paralyzes a buyer and results in no choice at all?  How do all these Ultra-Thins, Master Controls and now Geophysics relate to each other?  Or to the brand?  I fear that JLC is producing watches like the new Geophysic because they can...not because they are outfitting a well-considered line strategy.  Perhaps the "something for everyone" approach is a strategy that works well in the showroom, like laundry detergent brands in the supermarket.  But I wonder what it's doing for those of us who expect JLC to project a singular personality and set of values brought forth in a cohesive product line.   Ken

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