Creative, beautiful, elicits an emotional response, nothing like it and a demonstration of what they are capable of, more so than any other manufacture IMHO.
I hope their leadership believes in them as much as we do when they set their minds to being a disruptive force, flexing their manufacture muscles that are peerless in Swiss watchmaking.
Alas, the recent efforts seem more like the last gasps of a company that has lost its soul.
I hope they can survive, but I’m not convinced it is possible under the current leadership (who is it again at the helm?)