Not sure if we should embrace this development or boycott it. There are pros and cons either way. Meritocracy vs cronyism. Waiting lists vs resellers. This will likely become the new model of future sales.
No one has lost out by being a victim of 'showrooming' it though. Not even the B&M Boutiques have been able to get access. I expect a substantial premium price (10k Eur?) for it making it nearly double the street price of a standard piece, but for a 100 ltd run it should at least have a stable future value.
The question gets interesting when all the shops are gone.