Jaeger-LeCoultre

You all certainly remember this ad, and these strong slogans: " No other watch manufacture can do this picture ". " Have you ever worn a real watch ? ". Or...." One watch, two brains " Or... " 0,34 grams to escape the law of gravity " And a small variatio...  

"Time to be on Time" would have to be the most clever of all and my fav! Just remember, time sets its own time. B well my friend, Matrix.

I specially love the one about the Geophysic. And those about the Memovox, too. Best, Nicolas This message has been edited by amanico on 2009-06-04 06:38:26

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... u sure know how to enhance that brand mr moderator. Karim

When I saw these old ads, I was saying to myself that I hazd to post them, in relation with these recent ads... What a link to the past! Best, Nicolas

no more pictures, ads, references on the duometre..... I just invested on another JLC and do not want to be tempted Cheers

Ooops, sorry! Best, Nicolas...  

retaliate lol cheers

Not sure....Maybe these marketing people can tell me. The old ads, though, are terrific. The new: Bombastic. The old: Informative.

But the values are the same, I think. Best, Nicolas

...but in the way that the words are read! N

The words are echoing our individual sensibility, indeed. As for watches, to each his own. Best! Nicolas

I love seeing these ads, both the new and the old. Really a treat to see these old ads. And, I am always proud of my JLCs. Thans for posting these. respo

To see this kind of Revival nowadays... For more than 10 years, nothing or almost nothing. Then, since last year, we see the come back of these audacious slogans. Four our greatest pleasure, and ..pride. Best, Nicolas

and a great post! Cheers, Asi

Hi, This one is particularly hot, as you can imagine! Cheers Dje...  

And another interesting thing is that you see the original hands of the Geophysic, in their original color...Not patined, of course. That changes a lot from what we use to see in pics or in the flesh. I love this humoristic ad, indeed. One of my very favo... 

The calibers look like gems inside a jewelry case! Thanks for sharing these ads with us. Very clever! Cheers, Daos

An impressive pic, of course. You have to go to the Heritage Gallery, sister... If you love this pic, you will be more than happy, there! Best, Nicolas

... even in French (which unfortunately I can't read, apart from a few words). Thanks for putting these together. Andrew

Yep, sad that these ads are in French, because they often are very funny. I'll try to make it more " international " next time! Best, Nicolas

nice post again Nicolas ... i always have to laugh a bit seeing the difference between the old and new ads ... (difference in lay-out ). Salut Filip

In a certain way, witnesses of our favourite watches! Best, Nicolas

Every day I'm proud to wear a real watch and always amazed when people don't realise what is inside the case and think it is powered by a battery....when you mention cogs and springs they look shocked..!! Cheers Nico, Andy.

Once a guy saw my MMR and asked me where did I catch this nice Swatch! Proudly, Nicolas

I would gladly take it off your hands and give you a swatch Cheers

It's funny to see that a company not only pays hommage to it's historical watches but still pays hommage to its old advertising. I like the current type of self-promotion executed by Jaeger-LeCoultre. It's strange that it's so modern today yet was probabl... 

I'd really like to see JLC use the current adverts with the sublime as well as the stupendous. Say, for example, a 4.2mm thin MUT, or even the Geographique. JLC has SO many pieces they could flaunt. Come to thing of it, I've long felt that JLC should expl... 

my favourite is 'one watch, two brains'. it really sums up the Duometre beautifully. best Graham

And a beautiful one, indeed! It's a bit like a book, you loose yourself through these ads. I would rather consider begin to collect them... Best, my friend. Nicolas

if i remember i'll bring the Omegas along to add to your collection. best Graham

There are so many watches to put under the spot light. Those you mentionned, but also the Amvoxes, which were always ( and still now ) under the shadow, or the MMRs... Not to mention the Gyro I, or the Extrem Lab. But this is just the begining, and I'm pr... 

Since the beginning of the horlogerie, the words became really important because mechanical watches have a spiritual ingredient that must be taken into account, and this fact in well known by all the brands. When you choose a watch you are painting the pi... 

And thanks for your nice comments, too! Best, Nicolas