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Jaeger-LeCoultre

I don't think it is something as ignoble as PVD...

 

I could see JLC doing it in Black Titanium or black steel, where carbon is mixed in while the metal is molten. This would give it a permanently black finish - whether it gets scratched or not. The only exception is that it COULD be black ADLC, which would be very hard to scratch, let alone scratch off.

-Dean

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