Throughout the history of JLC, even during the Lambert era, marketing has always been their weak link. If they had a genius marketeer like Jean Claude Biver, Richard Milles, etc...JLC would be in a different segment of the market.
Sadly, under Richemont, they have suffered due to the lack of direction. What I could and would do with JLC would be much different than what the brand is doing today. Sometimes I just don't understand the logic behind their decision making π€¦ββοΈπ€·ββοΈπ€