I am a very enthusiastic Parmigiani admirer, and have "auditioned" the Pershing twice, once at a brand-sponsored dinner and once at my AD. I wanted very much to be impressed, but walked away unexcited on both occasions. There isn't really much of an apple...
The Parmigiani Pershing is a beautiful watch! Here's the PuristSPro team attending the Parmigiani event at the Bel-Air Hotel: home.watchprosite.com For me the red is a awesome color for the Pershing. Which dial color are you thinking of getting? -MW
I personally love the Parmigiani Pershing line and think it will be the line that gets them noticed more. If you like Panerai and Offshores, you'll probably like the Pershing line IMO. They are large watches but they fit small wrists due to the great icon...