Independents

This evening I am fortunate to be invited by Max Busser and the Hour Glass Singapore for a dinner to launch the MB&F HMX. X is the Roman numeral for 10 to mark the 10th anniversary of this independent watchmaker. A quick post here to share with fellow Pur...  

and great pics, thanks for sharing it with us and taking the time to post them! I love the HM3 on that gold strap! The watch and marketing BS itself about the HMX... umm... is it right to say that swallowing a mouthful of your own vomit is more enjoyable.... 

Could you clarify your comments on the HMX? I thought it was a very nice piece so am confused on your comments Cheers Robin

I like the look of them (cross between the HM5 and Romain Jerome Subcraft) but it is actually the marketing story that goes with it which I had just read before seeing your post which makes me feel like a sucker. I especially found joy in the part of ' Re... 

I see your perspective and can understand what you mean now. Thanks for sharing your thoughts Well all brands do some form of marketing... Part of the business For the HM5 owners, I compared the HM5 and HMX and there are some differences which I feel make... 

or with the Romain Jerome who also came out with the curved version, I remember everyone comparing the HM5 and RJ starship when they came out at the same time a few years back. It is really interesting to hear your thoughts on the levels of finish and how... 

I would think it's quite likely that there will be variants of this HMX appearing down the road...

We will probably see a whole range of super affordable, special favour, made for collectors, 10th Anniversary pieces for the friends in recognition of those who supported MB&F from the start? ;) Cheers Andrew

Andrew I do understand and share your feelings. Having said that, given the small production & their business strategy centered around 'limited supply' concepts, I don't blame him for trying to reach out to new customers most of the time. And when you... 

putting into words some vaguely discomforting "feelings" that some have been feeling. Marketing is one thing, any realist recognizes the need for marketing, but I think the thing that bothers lots of Purists are sincere ideas used insincerely... (above no... 

IMHO, both Andrew & Thomas made very valid points. Being a big fan of MB&F, i love their openess. Period. But if they would like to go after new customers, we totally understand the needs as they are running a business. But if they are creating a ... 

and these watches are ...simply extraordinary A great meal also Best Christian

Nice watches and nice food Perfect pairing Cheers Robin

I like the way peolpe wearing MB&Fs choose their strap color. It is a move which fits the brand's spirit greatly. I find this HMX very nice, maybe smoother thant the HM5. I wonder which are the features integrated in this one and what are its dimensio... 

Really cool video! The dimensions are 46.8 x 44.3 x 20.7 mm according to MB&F's website. Key features: Bi-directional jumping hours and trailing minutes, displayed by dual reflective sapphire crystal prisms with integrated magnifying lens. Cheers robi... 

I see the watch soon so I will make my comments once I see it. Fx

Let us know your thoughts after you see it in the metal Cheers robin

NT

Limited edition of 4 x 20 pieces in grade 5 titanium and stainless steel Case: Grade 5 titanium and stainless steel with detailing in Lotus black, British racing green, Bugatti blue or Ferrari red. Dimensions: 46.8 x 44.3 x 20.7 mm Number of components: 4... 

NT

I really can't undertand why they chose it.

I guess it helps lower the cost and speed of developing this watch. For those who need a high end movement, this HMX is probably not for them I guess Cheers Robin

NT

Max did say he wanted to make the HMX more affordable Cheers Robin

MB&F do not produce low cost watches, they turned the watches into artworks, always providing the best in design and mechanics. I know your policy about the price tag, but i don't think the GP basis would have increased the final price so heavily

I chose to believe what I heard in this case That Max wanted the HMX to be a more affordable HM. Why he did this, the intentions - whether to really thank his fans (including me) so they can get an anniversary piece at a good price (which I really respect... 

I thought Sellita always provided good solid workhorse type movements? Cheers Andrew

enjoyed it thoroughly and lovely photos too. Thanks for taking the time and trouble to share them. Cheers !

Cheers robin

I want an HM4! Santa Claus, I've been a good boy this year! The Frog with the gold strap is awesome. That's cool.

Are you sure you have been good enough for a HM4? :p Cheers Robin

But does Santa doesn't know...

Just to be sure, I think this is yet another iteration/variation based on HM5 right?

The HMX has a different movement and case. Cheers Robin

Is it just me or does iPhone 5C come to mind? similar to an existing product cheaper/watered down variant comes in colours Coincidentally, the HMX's display window does look like its got 2 SIM cards in it, doesn't it? Haha. I too am not a fan of the Selli... 

Your analogy to the iPhone 5C is funny For me, I only have an LM so this may be a good HM for me. But I must admit compared to the other HMs, especially the HM5, there is no denying the HMX is made to be a lower price variant for sure Cheers Robin

I flew up from Sydney again to attend the launch and enjoyed the company of the friends I made last time. My understanding is that this is a one off concept. My view is that the HMX is exactly what it is meant to be a piece of fun. You cannot compare it t... 

Glad to see you again that night! And glad you enjoyed the evening and the post. Let me know again next time you drop by and maybe we can organize a PuristS gtg Your point on the HMX is well put. Thanks for sharing that perspective! Cheers Robin