On a stand-alone basis fine watches, well made and indeed a notch above GO on multiple dimensions.
Having said that, not quite sure it has the potential to grow beyond what it is today - which they might be perfectly ok with.
I just don’t see them much in the market, not sure too many people get excited enough about what makes them different from a GO or a Lange.
Also, not a big fan of the Skull series and their logo - each a design faux pas in my mind. Given the classic design, it would be nice to see something like the old IWC script or a traditional font like what JLC uses. Nitpicking for sure, but in this price range we should afford to