The concept is, for a fee, you lease a watch that no one can 'get'. Insurance obviously plays a central role here, and, like leasing a supercar, or luxury apartment, credit checks etc are all mandatory. It's just a business concept, and wondered if anyone would ever consider leasing such an object--as opposed to owning it. No question, such an item may be 'too special' to lease, but people do lease similarly valued objects. That's' about it. Just intrigued by the concept.