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Roger Smith - I don't get it

 

I don't really understand Roger Smith. The watches seem to be pretty basic and even sloppy relative to something like Gauthier, Dufour, etc... in the same price range?

quillandpad.com

The error mentioned in this article for example, just seems outright sloppy? What am I missing? I totally get spending $$$ on a watch, but it seems like other watchmakers offer a much better product at that level.

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