Retail is fair, in my opinion, at 30k, given the materials and high quality Swiss partners that they're aligned with. But that's coming from someone who placed an order.
I think some might find the price too high, given that he underpriced his first watch. His first series watches are actually selling for double their original retail, though, so this new watch in precious metal seems fair. Especially since the finishing seems to be improved (it was very good to begin with).