patrick_y
[PuristSPro Moderator]
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MB&F's M.A.D. Edition 2 World Tour Edition Unboxing!
M.A.D. Editions are the little brother watches of the MB&F Horological Machines and Legacy Machines. They generally have much simpler movements and are a simpler design, but still inhibit that playful and creative spirit of Max Busser.
The first M.A.D. Edition was a clever watch that looked like this and resembles a turtle!
Doesn't it look like a turtle? Four feet (lugs), a head (crown), and a tail (time indicator)
This is the second M.A.D. Edition which resembles a DJ's platter and looks like a playful fun watch related to music and disco dancing.
Thus, without further ado, here's the unboxing of the M.A.D. Edition 2 (sometimes known as M.A.D. 2) in the World Tour Edition - celebrating 20 years of MB&F!
Here's the box with a slip cover.
The slip cover removed shows a custom foam box with a lapel pin!
I have a gold Patek Philippe lapel pin given to me from Thierry Stern, two Lange lapel pins, and now I have a M.A.D. 2 Lapel pin! I've got a nice lapel pin collection going on!
When you open the foam box, this is what you see! A disc jockey set up! Clever!
The watch is shipped like this! Well protected!
Whoa, this watch looks good on the wrist! It even has a nice slim and elegant profile. The case sides are both brushed and polished (like Lange)! Nice details! Also, what a nice light blue color! It's a fun color, great for warm weather attire!
The deployant clasp even has the M.A.D. 2 Logo!
Here are some other colors of the M.A.D. 2; there's a green and an orange dial variant!
The concept was designed by Eric Giroud with some help from Max Busser! Both of whom are fans of music!
The winding rotor spins and is visible from the dial side too - it looks like a turntable spinning!
The crown has a nice logo detail and the side of the case is both brushed and polished. Really great looking case side.
The dial has grooves to look like a record pressing!
The concept was designed by Eric Giroud with some help from Max Busser! Both of whom are fans of music!
The winding rotor spins and is visible from the dial side too - it looks like a turntable spinning!
The crown has a nice logo detail and the side of the case is both brushed and polished. Really great looking case side.
The dial has grooves to look like a record pressing!
Thank you so much to the amazing team at M.A.D. Gallery Geneva (especially Hervé, the manager, whom I've had the pleasure to know for over a decade), to Eric Giroud for creating this piece, and to Max Busser for helming this incredible company that makes dreams come true! Max, you and your team are amazing, keep on building your dreams!
MB&F's M.A.D. Edition 2 World Tour Edition Unboxing!
M.A.D. Editions are the little brother watches of the MB&F Horological Machines and Legacy Machines. They generally have much simpler movements and are a simpler design, but still inhibit that playful and creative spirit of Max Busser. The first M.A.D...
Outstanding Patrick!
Sincere congratulations, I do love this edition more than any of the previous ones precisely for the tangible wearability features you point out.... Thanks for the high quality images and first impressions, cheers, Filip
Thank you!
Yes, it is definitely much more wearable than the "M.A.D. 1" which is super cool. It's almost like the Horological Machine is equivalent to the M.A.D. 1 when the Legacy Machine is more equivalent to the M.A.D. 2.
Merci Quattro!
It's a fun watch. And a lot of cool details and flourishes that one doesn't expect at the 2900 Euro price point!
Agreed. The 2 is easier to read than my 1.
It's also a lot thinner and thus much easier to wear!
Exceptional detail of M.A.D. timepieces and photo 😎
Now...... you're going to dance and have some fun 😁🙃😎 DJ Sherman is in the House ya'll. ...
Wow! You have two!
And this makes so much sense since you're practically a music creator!
