MB&F M.A.D.1 Red Edition Unboxing
New Release

MB&F M.A.D.1 Red Edition Unboxing

By patrick_y · Jul 20, 2022 · 59 replies
patrick_y
WPS member · Horological Meandering forum
59 replies9738 views10 photos
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Patrick_y, a respected voice in the WatchProSite community, shares an exclusive unboxing and review of the highly anticipated MB&F M.A.D. 1 Red. His detailed photographic journey and initial impressions offer a rare glimpse into the experience of acquiring this unique timepiece. Patrick_y's insights extend beyond the watch itself, delving into the philosophy and charitable spirit behind its creation, making this a crucial read for anyone interested in MB&F's innovative approach.

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The internet is all about unboxings right?  Here's an unboxing of the highly anticipated M.A.D. 1 Red! 






A cool sleeve holds the packaging together.




The packaging is clever, functional, and probably environmentally friendly.




I did say the packaging was clever.




Ta Da!




The watch doesn’t come with a warranty card, but does come with a UV flashlight! And a felt pouch! Awesome!




The watch made it safely!




The Famous Turtle Crown!




It’s actually pretty easy to read the time. I like it!




The red is actually a nice red. There’s a candy apple red to it, and the anodized treatment gives it a deeper look as well as a metallic look.  I'm really digging this red color!  There's some shadow play in this photo that shows what the watch is like in dim lighting and brighter lighting.  I don't always like glossy lipstick reds and I'm so pleased this one comes out deep and very anodized. 




The first photo is always the worse. Bad lighting, yet the watch still looks good. That battle axe swings like MAD!  And I was so excited that I didn't realize there was still plastic film on this watch!  Oops!  The watch is just so cool.  Regardless of the price point.  Regardless of anything.  It's just a cool watch.  And there are so many nice automotive touches; the holes on the strap look like the holes in my driving gloves. 


There's something called buyer's remorse and there's something called buyer's euphoria.  This purchase DEFINITELY elicits BUYER'S EUPHORIA!  Even if this were a watch from an unknown brand, it'd be already worth around the original price.  The fact that it's from a known brand (and one that's held to such high esteem) makes the watch a super bargain, as the value of the concept makes this watch an incredibly fun piece that is totally in the vein of the awesome pieces created at the mad lab of MB&F. 

What else can I say about the Skunkworks brand MB&F?  They just get it right almost all the time.  They also unfortunately get a bite out of my bank account more often than not. 

For any non-conformist rogue watch collector, the rouge (red) M.A.D. 1 Red is a perfect watch.  It's an incredibly good concept that's also well executed.  There are cars that are Super-Cars and cars that are Hyper-Cars.  This watch is definitely in one of those categories.  Despite its accessible price.  Now, is it a "Hyper-Watch" or a "Super-Watch" either way, this is one cool watch!  A Super-Bargain Hyper-Watch!  Hmm, when is Lamborghini going to sell me a Super-Bargain Super/Hyper-Car?  Big thanks to the guys at MB&F!  Now I need to go back to the watch and start removing all that plastic film. 

P.S.  The watch really belongs in outer-space.  But since there's no gravity in outer space, the automatic winding system won't really work.  Human beings want this very desirable watch.  But so would aliens!

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FA
FabR
Jul 20, 2022
Congrats on a great new entry Patrick --- an interesting and (more) affordable piece from one of the most interesting contemporary watchmakers, which I'm glad is being widely praised for its design and "coolness"! Enjoy thoroughly ;-)

PA
patrick_y
Jul 20, 2022
Will do! It's actually a very clever concept.

Thinking about you and credit cards. Hopefully the bears have been staying out of trouble!

FA
FabR
Jul 22, 2022
Those (my latest credit cards, not the bears) actually turned out to be one the best investments ever with all the shopping we are doing here, given that USD and Euro are now essentially 1:1! ;-)))

I'm pretty busy (and equally exhausted) jumping from one event and one town to the next as I enter my last month of vacation, but we always love every minute of it One of the recent horological highlights was my girlfriend's latest (and third) watch, for which we are hugely thankful to Patek (ref. 5212A, the weekly calendar)! For some unknown reason, she's become incredibly passionate since the past Christmas holidays, when she got her first Patek and Rolex from a couple of our (Patek) ADs....I

PA
patrick_y
Jul 24, 2022
Oh boy...

I can't think of anything to buy! And if I want it, it's probably sold out!

FA
FabR
Jul 24, 2022
I don't necessarily believe your first sentence, but I totally agree on the second! ;-))) Have a great Sunday.

PA
patrick_y
Jul 24, 2022
I'll message you. I need some inspiration!

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