M.A.D. 1 Green Modern Tortue

Key Points from the Discussion

• While the M.A.D.1 Green utilizes a Miyota movement, its pricing is justified by the low production volume, fixed costs, and the significant value-add from its association with MB&F, a brand where timepieces typically start at 50,000 Euros.
• The M.A.D.1 series is appreciated for its 'fun' design and unique approach, contrasting with brands that maintain largely unchanged designs over decades.
• The M.A.D.1 Green's case design, which patrick_y dubs the 'Modern Tortue' or 'Modern Turtle,' is particularly appealing, with the green color enhancing its 'turtle-y' aesthetic.
• Despite the accessible price point for an MB&F-associated piece, the total cost, including taxes and duties, can still be substantial, reaching around 4,000 Euros in some regions for a Miyota-powered watch.
• The M.A.D.1 series is not a major profit driver for Max Büsser, which explains the limited resources dedicated to its development and the measured pace of new releases.
• There is significant unmet demand for the M.A.D.1, suggesting that introducing a 'M.A.D. 2' too soon would likely lead to complaints from collectors still waiting for the original model.