Horological Meandering

So for years when I see a story like this I see the banner, headline and initial picture and then I immediately scroll to the bottom of the article to see the price. In many cases seeing the price leads me to ignore the article, sometimes it leads to more...  

Usually I move on. I almost always buy my watches second-hand anyways unless it's something I absolutely can not find used/the math works better on a new watch. For example with Lange, it made more sense to buy a new Zeitwerk with a discount from the bout... 

If the watch interests me aesthetically, I read on to learn about the case size, movement, country of manufacture (or assembly these days), availability, and price! If I am intrigued, I may then go to the website to learn more.

It is nice to see the 1970s and 1980s style being revisited.

This particular watch is not something i am drawn to.

in other words: not cheap

But then again, I'm a different demographic. I've got dozens of PR firms emailing me press releases every day. A lot of noise. And most of these press releases are very poorly written - written by someone who knows nothing about watches. And most of these... 

Sometimes we get drawn into conversations about specs and features, because as men we think about it more like cars or other performance items that are non-essential purchases. Luxury goods use pricing to communicate something about its ambition in the ma...