Jeff,
I'd take it further. I cannot see how belts are in any way even equivalent to gears. The friction involved on torque transmission has to be far far greater than gears, I can't see a way to get around this - compare the proto belts to the final product.... So while interesting, they are inefficient and must account for significant losses. Not something to crow about, as you wrote, different but not innovative.
So that leaves you with aesthetics.
While everyone has different sensibilities, I'm with you. What's with the strange finish (with all the automotive references, find me an engine that features a similar grain anywhere???) and the terrible regulator right in your face? So for me it fails that test, too.