I really don't have strong feelings on this watch or the more abstract issue of frivolous developments and their psycho-dynamic justifications in the minds of aficionados (well, actually, I do, but that's another discussion...) but I do hope points made are mindful of substantive issues.
When you've bought 5 pairs of Adidas Grand Prix tennis shoes because you loved their look and "technology" (insertable rods of differing densities to customize the shoe's sole for the court surface you are going to be playing on) or the Forest Hills ("lightest tennis shoe ever made" with special "breathing technology") and then, 10 years later, a new, unworn pair starts to shed large chunks of the sole on the tennis court because the sole material wasn't designed to age, you'll know what I mean.
I suppose I was an uncouth barbarian - how dare I wear the Grand Prix onto the tennis court! They are works of art, intended to push the boundaries of tennis shoe technology; they're not meant to actually be worn on a court of battle!!!
Cheers,
TM