Horological Meandering

ROMAIN JEROME PRESS RELEASE The "Titanic-DNA"; a high-end watch integrating real steel from the Titanic The "Titanic-DNA" watch contrains authentic parts of the Titanic ocean liner drawn from the ocean floor. It brings together material and spirit. Or per...  

e

to equip or embellish with unnecessary features, especially in order to increase salability, acceptance, etc. stunt, plan, ruse, ploy; angle.

Why is this a gimmick and the use of die-cast carbon fibre or similar unnecessary-but-good-from-a-marketing-point-of-view material not a gimmick? Or how about any exotic but irrelevant material? Or oversize watches pretending they need to be so so as to b... 

. . .an opportunity for further discussion of the question! I realize that this approach will tend to excite some difference of opinion. I would like everyone who comments to express their opinion candidly, but to also please keep an open mind in consider...