nickd
1591
Gimmick...?
Why is this a gimmick and the use of die-cast carbon fibre or similar unnecessary-but-good-from-a-marketing-point-of-view material not a gimmick? Or how about any exotic but irrelevant material? Or oversize watches pretending they need to be so so as to be waterproof?
99% of watch design nowadays is gimmick-based for an undiscerning market with cash to burn (IHVMO, of course 
).
I've got to admit that I have few strong feelings on the subject of using metal from the Titanic, but I don't particularly like the style of the watch.
nick
Romain Jerome - The "Titanic-DNA"; a high-end watch integrating real steel from the Titanic
ROMAIN JEROME PRESS RELEASE The "Titanic-DNA"; a high-end watch integrating real steel from the Titanic The "Titanic-DNA" watch contrains authentic parts of the Titanic ocean liner drawn from the ocean floor. It brings together material and spirit. Or per...
Gimmick...
to equip or embellish with unnecessary features, especially in order to increase salability, acceptance, etc. stunt, plan, ruse, ploy; angle.
Gimmick...?
Why is this a gimmick and the use of die-cast carbon fibre or similar unnecessary-but-good-from-a-marketing-point-of-view material not a gimmick? Or how about any exotic but irrelevant material? Or oversize watches pretending they need to be so so as to b...
Thank you to Romain Jerome for providing us with. . .
. . .an opportunity for further discussion of the question! I realize that this approach will tend to excite some difference of opinion. I would like everyone who comments to express their opinion candidly, but to also please keep an open mind in consider...
