AnthonyTsai
[PuristS]
22366
Here are some words from RJ explaining its concept of Titanic-DNA
"We here at Romain Jerome realise that the some aspects of our concept may
be troubling. However, the origin of our idea is to honour the memory of the
constructors, the passengers and an entire era.
The metal that we use is obtained by a fusion of steel of the Titanic and
that of the project that will commemorate the anniversary of the Titanic in
2012 in Belfast. It's a message of hope, of life, of sustainability.
This entirely new concept could, for example, have been launched with other
legends such as the Orient Express but our choice to start with the Titanic
seemed the most appropriate.
We hope to have explained a bit better."
Romain Jerome - The "Titanic-DNA"; a high-end watch integrating real steel from the Titanic
ROMAIN JEROME PRESS RELEASE The "Titanic-DNA"; a high-end watch integrating real steel from the Titanic The "Titanic-DNA" watch contrains authentic parts of the Titanic ocean liner drawn from the ocean floor. It brings together material and spirit. Or per...
Gimmick...
to equip or embellish with unnecessary features, especially in order to increase salability, acceptance, etc. stunt, plan, ruse, ploy; angle.
Gimmick...?
Why is this a gimmick and the use of die-cast carbon fibre or similar unnecessary-but-good-from-a-marketing-point-of-view material not a gimmick? Or how about any exotic but irrelevant material? Or oversize watches pretending they need to be so so as to b...
Thank you to Romain Jerome for providing us with. . .
. . .an opportunity for further discussion of the question! I realize that this approach will tend to excite some difference of opinion. I would like everyone who comments to express their opinion candidly, but to also please keep an open mind in consider...
