Horological Meandering

Is this the first watch brand offers “trade in” services? Can’t imagine PP and Rolex provide such services 🤪😅 Anyone know in-depth on this offering by Breitling? Love to hear your thoughts. Photo credit to m Link: 🥂 Jen ...  

Definitely a smart move in a context where consumers tend to be careful with overspending I wonder what they will do with the inventory they gather... maybe they have a deal with one of the larger second hand dealers

This brand taking trade-ins is a smart move, if only they are not low balling.

The site says the shipping label, appraisal, and inspection is done by Crown and Caliber. So the C&C will be selling the preowned watched and giving credit for new Breitling purchase.

OK, it's just another marketing stunt. I rather they (Breitling) will just do it themselves for Breitling only, trade in value is what you purchase it for, from AD/boutiques only, and can use it to buy up....like some jewelry companies...that encourages u... 

On one hand, I get why Breitling would want to do this -- it allows them perhaps more control over secondary market prices for their watches, which haven't been the strongest in recent times, at least compared to some other brands. It also would let them ... 

No message body

1. The company gets to sell its watches directly to the public, presumably at retail, vastly increasing its profit margin. 2. The company uses some of that extra profit to buy back old watches. Even if it does not resell them at all, it probably comes out...