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Kong
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TAG Heuer Celebrates the Grand Opening of its Flagship Boutique with Lewis Hamilton

Singapore, 23rd September 2009 – TAG Heuer held the official grand opening ceremony of its flagship boutique at the ION Orchard. In joint celebration with the Singapore Grand Prix and TAG Heuer’s 25 years of partnership with the team McLaren as their official timekeeper in Formula 1 racing – TAG Heuer invited its ambassador and 2008 Formula 1 Defending World Champion, Lewis Hamilton, for a press conference at the flagship boutique and to unveil the TAG Heuer Carrera Calibre 16 Day Date Chronograph (Singapore Limited Edition).





The side of ION Orchard, where the event was held.



9:20pm Arrived at the Boutique for the press conference.


Exchanged our passes and were given a tag for the security to allow us to enter the Boutique.



Some pictures of the Flagship Boutique (Before the makeover for the press event)



"TAG Heuer’s new flagship store at ION Orchard not only marks its second in this busy shopping belt, but also boasts a daring new boutique concept which fuses tradition watch-making culture and the avant-garde design of the new era. Taking inspiration from the landmark design of the TAG Heuer 360° Museum in Switzerland, this new boutique concept is the epitome of the luxury watchmaking culture.
Visitors to the boutique will have exclusive access to the latest collection of TAG Heuer watches, its collection of avant-garde accessories and the new Meridiist phone."










Upon entering, saw the TAG Heuer Team with the emcee in a discussion ....







A picture of one of the local celebrity with a TAG Heuer


The emcee for the press conference who is local celebrity with a TAG Heuer


A press member asking for Mr Jean-Christophe Babin's autograph.


Ardent young fans standing with their flag, awaiting for Lewis to arrive...


Coordinator received news Lewis arriving in 5 minutes ...


Press members awaiting ...


Loud roar and fanatic screams outside the boutique ... the sign of superstar arrived !


All cameras up and firing !


Yes, Lewis Hamilton in the Boutique (with Steve Mcqueen looking on )


A hello from Lewis Hamilton ...


Look at the expression of the ladies just an arm-length away


A chat between Lewis Hamilton and Mr Jean-Christophe Babin, President and CEO of TAG Heuer


The watch on the right wrist of Jean-Christophe Babin ,,,


The 3 watches ...


Lewis unveiled his TAG Heuer Carrera Calibre 16 Day Date Chronograph
(Singapore Limited Edition) and he thanked Jean-Christophe Babin for as now there are only 249 pieces in Singapore



A clearer look.


An even clearer look.


Next the back picture board was rotated ...




and became the GLOWING TAG Heuer Carrera Calibre 16 Day Date Chronograph (Singapore Limited Edition)

"The timepiece sports a unique checked dial and British racing green highlights, truly inspired by Formula 1 racing and
Singapore’s vibrant night tracks. This watch is also equipped with super luminous indexes which capture the very essence
of the glowing vitality in the night race."





Passing Lewis  the No.1 to be autographed.


TAG Heuer added another helmet for the Make-A-Wish Foundation Charity ...


and in return, Lewis gave one of his helmet too!




The No. 1 piece of this special watch autographed by Lewis Hamilton which to be auctioned off at the Make-A-Wish Foundation
charity auction ball on 24th September 2009.




The duo with their watches ...


the Monace V4 (coming out soon) with the Carrera Calibre 16 Day Date Chronograph (Singapore 2009 Limited Edition)






Press event ended, a clear shot of the luminous picture board ....


Fans awaiting for Lewis Hamilton to come out ....


A few autograph seekers  with markers on the stand-by ...


The long queue of fans from the boutique all the way out to the outside of ION Orchard.


Next, the Champagne Popping ceremony for the official grand opening ceremony of its flagship boutique at the ION Orchard


The emcee having a chat with Jean-Christophe Babin ...




Lewis Hamilton arrived ...


Onstage with Jean-Christophe Babin.






Looks good the V4!






The really young fans!!


Emcees announcing the Champagne Popping ...


Two bottles were to be popped....one with Lewis Hamilton & another with Mr. Marcus Stadelmann,
President of LVMH Watch & Jewellery  Southeast Asia


One popped... still waiting for Lewis ..


Loading ...


Pop!









After that more bubblies ...




Fans outside of boutique snapping and waiting for Lewis Hamilton to come out who was doing an interview with the
television after the champagne popping





That was the scene at 11:00pm ...

Thanks TAG Heuer for the invite.

And congratulations to Lewis Hamilton for winning the 2009 FORMULA 1 SINGTEL SINGAPORE GRAND PRIX!


Kong



  This message has been edited by Kong on 2009-09-27 08:56:44

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