WatchProSite|Market|Digest

Horological Meandering

Sincere Watch Ltd is Back and targeting at China & India...

 


(Text is from the press release material)



SINCERE WATCH LIMITED TEAMS UP WITH GLOBAL ICONS TO STRENGTHEN ITS LEADERSHIP IN THE ASIAN LUXURY WATCH SECTOR


- Poised for exponential growth in luxury demand with the global economic recovery

- Global luxury market expected to soar to US$880 billion by 2010


Singapore, December 2, 2009 – Strengthened by new global shareholders, Sincere Watch Limited - the premier luxury watch specialist -is poised to extend its leadership in the Asian luxury watch industry.

It is now back on track for strategic expansion to take a bigger slice of the growing Asian luxury watch market.

Its major shareholders now include Standard Chartered Private Equity Ltd (SCPEL), L Capital Sincere Cayman Ltd (L Capital) and Triple A Enterprises Pte Ltd (TAEPL).

Leading these entities are Mr Alastair Morrison, Managing Director / Global Head of Private Equity at Standard Chartered Bank, Mr Ravi Thakran, Managing Director of L Capital Asia, L.L.C (L Capital Asia) and Group President of South Asia, South East Asia & Middle East for LVMH Group, and Mr Tay Liam Wee, Director of TAEPL and Chairman and Group Managing Director for Sincere Watch Limited.

Together, they own close to 80% of the shares in Sincere Watch Limited with the rest owned by a group of banks.

Mr Tay will serve as Sincere Watch Limited’s Chairman and Group Managing Director with Mr Morrison and Mr Thakran as non-executive directors of the company. The other non-executive director is Mr John Batchelor, representing the group of bank shareholders, who is an Executive Director of Ferrier Hodgson Limited.

This new consortium of shareholders opens up fresh opportunities for synergistic alliances that can be tapped to enhance Sincere’s core competencies.

Sincere Watch and Mr Tay, who won Ernst and Young’s Entrepreneur of The Year Award in 2004 and Business Times’ CEO of the Year Award in 2007, can now leverage on Standard Chartered’s established international network and rich experience in Asia, and L Capital Asia’s knowledge and business focus on luxury in key Asian cities to grow its business even further.

Mr Tay said: “We are seeing some signs of improvement in luxury spending as the global economy continues to recover. With L Capital and SCPEL on board, Sincere has been given the golden key to unlock the buying power brought about by the massive wealth generated in Asia, in particular China and India. With the backing of two of the strongest global icons, we will be able to sharpen our competitive edge and accelerate our growth plans to take our business to a higher level.”

CORE BUSINESSES

Sincere, Singapore’s oldest and most established homegrown retailer of brand-name luxury watches, has streamlined its core businesses into three major divisions looking at fine watch retailing, fine watch distribution and fine food & wine distribution. These three pillars of operations give the Group a strong focus in Asia as a luxury products company. Sincere carries a portfolio of over 40 internationally acclaimed brands, including over 10 exclusive brands such as Franck Muller, CVSTOS, Ebel and F.P. Journe.


SINCERE’S GLOBAL SHAREHOLDERS – SCPEL AND L CAP

SCPEL, the private equity investment arm of Standard Chartered Bank, has been in Asia for the past seven years. It takes minority stakes in Asian companies and Sincere is currently its only luxury watch investment.

L Capital Sincere Cayman Ltd (L Capital) is an investment holding company with L Capital Asia as its major shareholder and Mr Ravindar Singh Thakran holding the remaining minority stake. L Capital Asia is a private equity fund set up by Flavius, a subsidiary of leading luxury group LVMH. It is also LVMH’s third fund that invests in emerging luxury goods companies in Asia.

Said Mr Morrison: “Sincere Watch is SCPEL’s first investment in the luxury goods space, and we were drawn to this investment because of its sound business fundamentals and our confidence in its core competencies. The luxury timepiece industry is one that is unique – it boasts a robust value-chain that translates into delivering long term service and value for its customers. Sincere has a proven record of success in the industry in the region, and coupled with our strong international network and our deep knowledge of Asian companies, we see this investment as a very strong compelling Asian growth story.”

A veteran of almost 20 years in the luxury industry, Mr Thakran is confident the new consortium of shareholders will strengthen Sincere’s position as Asia’s leading watch retailer. He said: “Our investment in an aspirational brand like Sincere is a good strategic fit to L Capital’s focus on luxury businesses worldwide. Sincere is another gem for L Capital in its luxury growth paradigm. We will lend support to Sincere to expand its Asian footprint – especially into China and India, which account for more than 64% of the wealth in Asia Pacific. These two markets will also be the main drivers of global luxury demand. LVMH group will lend Sincere its backing when it comes to negotiating for the best retail locations for its stores. We will also allow Sincere access to our database of high-networth customers who regularly purchase its Hennessy cognac and Louis Vuitton bags, among others, potentially widening Sincere’s market for its luxury watches. We are not here just with capital but we offer extensive value in terms of connectivity and deep market knowledge in luxury retail across the globe.”


AT THE HELM

The management of Sincere Watch continues to be helmed by the core management team; comprising Chairman and long-time Group Managing Director, Mr Tay Liam Wee, Mr Kevin Chau, Ms Tay Liam Wuan and Mr Ong Ban, each of whom heads key operations in the Group. Mr Tay is in charge of the overall development of the Group’s business, in particular, strategic planning and business expansion. The Franck Muller division, a key division for the Group, is led by Mr Chau who spearheads the overall growth and development of the brand with his invaluable experience heading Franck Muller Asia. He is closely assisted by Ms Tay with operational execution. The Sincere Fine Watch division, the cornerstone of the Group’s business, is driven by Mr Ong.

GOING FORWARD

With Asia leading the way for a rebound in economic growth, global luxury demand is set to rise to US$880 billion by 2010. According to a recently released Wealth Report by Capgemini-Merrill Lynch, financial wealth is expected to grow to US$48.5 trillion by 2013 with the Asia-Pacific region seeing the highest annual growth rate of 12.8%. Both China and India currently account for more than 64% of the wealth in Asia Pacific.

The Wealth Report notes that watches are an increasing “investment of passion” for high net worth individuals (HNWI). Already Asia currently takes up the lion share of over 45% of the Swiss watch exports. Singapore, in particular, will see a boost in well-heeled visitors to its world-class integrated resorts slated for their soft opening launch early next year.

Commenting on the outlook for Sincere, Mr Tay said, “We should make the most of these opportunities which are at our doorstep. To do so, we must make a concerted effort to improve our customer service, knowledge, and after sales service. With all these in place and with the strong backing of our global shareholders, we can evolve into a truly global premier luxury watch retailer based in Asia, with specialist knowledge and diverse offer. Today, Sincere already boasts one of the most comprehensive portfolios of global luxury watch brands.”




About Sincere Watch Limited
The Group is one of Singapore’s oldest and most established retailers and distributors of brand-name luxury watches. Today, it operates more than 30 boutiques and has more than 70 dealers across its distribution network spanning 11 countries – Australia, China, Hong Kong, Indonesia, Macau, Malaysia, Singapore, South Korea, Taiwan, the Philippines and Thailand.

The Group’s core business is in fine watch retailing and distribution, carrying a portfolio of many internationally acclaimed brands and enjoying exclusive agency rights for more than 10 brands, such as Franck Muller, CVSTOS, Ebel and F.P. Journe. The Group also operates a fine food and beverage business through its wholly-owned subsidiaries, Culina Holdings Pte Limited, Culina Pte Limited and Food Resources Pte Limited, widening its base as a luxury goods company.


About Standard Charted Private Equity Limited
Standard Chartered Private Equity Limited (SCPEL) is a company incorporated under the laws of Hong Kong and is an indirect wholly-owned subsidiary of Standard Chartered Bank. SCPEL has been formed primarily as an investment holding company of Standard Chartered Bank to make private equity investments.

As the private equity arm of Standard Chartered Bank, SCPEL makes investments of $25-150 million in mid to late stage companies in need of expansion capital or acquisition finance, and in management buy-outs. SCPEL has offices in Singapore, Hong Kong, Beijing, Mumbai and Seoul and invests in companies located in Greater China, Korea, South East Asia or India. SCPEL is an active partner that provides board-level strategic advice and access to the international network of Standard Chartered Bank.

About L Capital
L Capital Sincere Cayman Ltd (L Capital) is an investment holding company in which L Capital Asia holds a majority stake of 97.30% and Mr Thakran holds the remaining minority stake of 2.70%.

L Capital Asia is a US$400 million private equity fund sponsored by the LVMH Group, a global leader in luxury that has more than 77,000 employees and commands a presence in Asia where it derives 40% of its revenues.

The Investment team comprises of nine investment professionals based across Singapore, Shanghai and Mumbai.


-------------------



Prior to the start of the press conference ....



Mr Tay Liam Wee, Director of TAEPL and Chairman and Group Managing Director for Sincere Watch Limited
with
Mr Alastair Morrison, Managing Director / Global Head of Private Equity at Standard Chartered Bank




Mr Tay Kok Choon ( COO of Sincere Watch) with Mr Ong Ban (CEO of Sincere Watch)



Mr Ravi Thakran, Managing Director of L Capital Asia, L.L.C (L Capital Asia) and Group President of South Asia,
South East Asia & Middle East for LVMH Group,
Mr Tay Liam Wee, Director of TAEPL and Chairman and Group Managing Director for Sincere Watch Limited
&
Mr Alastair Morrison, Managing Director / Global Head of Private Equity at Standard Chartered Bank




Press Members ....



Emcee, Moon Yee, announcing the start of the press event and invited Mr Tay to address the presses...



Mr Tay Liam Wee, Director of TAEPL and Chairman and Group Managing Director for Sincere Watch Limited



The presentation slides for the press conference ...










Mr Tay gave a brief introduction about Sincere Watch.
Established in  1954 and its mission is " to put more than a watch on the wrist of everyone."
and the 4 basic values of  Sincere Watch are Excellence, Passion,Innovation and Credibility.
Has a network of 100 points of presence across Asia.





Recent brands included - Rolex, Breguet and Blancpain.



Mr Tay also mentioned the Franck Muller contract (outside of Japan) is renewed for another 10 years, and will
be focusing on China.






3 Pillars of the Group.

For the mono-brand boutiques, Sincere Watch has added Rolex besides Omega and Franck Muller.
Also mentioned Patek could be coming up soon and CVSTOS, first Boutique in the Asia will be
opening by January next year.





Introducing the BoDs ...



Mr John Howard Batchelor was not present.



Mr Alastair Morrison, Managing Director / Global Head of Private Equity at Standard Chartered Bank

 

Mr Ravi Thakran, Managing Director of L Capital Asia, L.L.C (L Capital Asia) and Group President of South Asia,
South East Asia & Middle East for LVMH Group


















According to Mr Tay, he remembered speaking about the luxury market previously, 10 to 12 years ago, that
the projected figure was only about USD 60 to 80 billion.  The figure has since grown to USD880 billion.






A point to note was the trend (on the above table), the consumption of Swiss watches
from Asia is reaching 50%.















Questions and Answers session...














Addressing the question ...














 
Kong


This message has been edited by Kong on 2009-12-03 08:07:42

  login to reply
💰1849 Marketplace Listings for Rolex