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Horological Meandering

Seems like harmless fun

 

I'll admit that I've been a professional in the watch industry for 12 years, and I don't understand how a person can get upset about this. It's some harmless fun and a shockingly self-effacing climbdown that AP's imperious image desperately needed. I'm glad that they're still self-possessed enough to laugh at themselves. I'm also glad that AP and Swatch made this as weird as possible. For most people, that's a clear sign that it's all in good fun. As for the rest, they're just going to have to deal.
Best,
Tim

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