I agree

Apr 03, 2021,09:38 AM
 

This watch a collaboration with an artist, so there’s some irreverence going on, but I actually find it to be socially relevant, given that people are spending millions on NFTs (exhibit A: the highly anticipated Tiger King NFT auction). I don’t own a Moser, but I appreciate that, despite their dedication to some traditional tenets of Swiss watchmaking, they are willing to inject a sense of humor into their product. Comedy is polarizing as is all art, but can nonetheless be appreciated as an attempt even if it doesn’t resonate personally. If anyone has been to the restaurant Alinea in Chicago, imagine spends hundreds of not over a 1000$ on a meal and being served an edible balloon. Not exactly traditional haute cuisine and certainly doesn’t make the person eating it look very cool, but it’s still awesome that a chef who could make anything decided to do something that makes people smile.

We tend to celebrate Silbersteins and Genta fantasy watches without reservation. This Moser is a bold move as it’s a step up in terms of price, but if a painting of a bunch of Campbell soup cans or Marilyn Monroes is priceless, why not 22k for a watch (I realize this is not apples to apples, as the watch is not an original work, but hopefully you get my point). You don’t need to love it or buy it, but just enjoy a small chuckle without turning a nose up. If I saw it at a dinner party, I’d enjoy looking at it and having a discussion.

Thanks,
Brian



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New Moser Limited Edition Piece

 
 By: Thomas_3 : April 1st, 2021-12:04
The hour hand looks like a pixelated rubber eraser, limited to 20 pieces and sells for $21,900 and is available starting today online only. (From Robb Report) ...  

It had better be...

 
 By: mdg : April 1st, 2021-13:22
...or else they have become a novelty watch company.

Then they have shown themselves to be a silly company.

 
 By: mdg : April 1st, 2021-15:13
Never been a Moser fan so no bother to me...

...

 
 By: PalmSprings : April 2nd, 2021-03:48
I would say they have always been like this. They make really beautiful watches but they got that sense of humor/going against the old school vibe. I like it.

Nope, it is serious.

 
 By: Thomas_3 : April 1st, 2021-14:51
You can find it on Moser's website.

It’s only 20 pieces, I don’t see the damage. For those that think what seconde / seconde have been doing is cool, this a perfect collaboration.

 
 By: Jay (Eire) : April 2nd, 2021-06:50
I think you are more engaged in the business details, marketing etc of luxury brands and so I do appreciate your insight here. Do you really think a 20 watch run could negatively impact the brand? I mean, this won’t get anywhere near the exposure their Ap... 

Agreed 100%!

 
 By: sham1 : April 1st, 2021-18:23

;-)

 
 By: FabR : April 1st, 2021-18:54

IMHO it is very relevant theme

 
 By: Gelato Monster : April 1st, 2021-18:27
Everybody has a moment in life which they wish they can erase. 😁. On the other, this hobby and passion teach us to do stupid thing and realizing its a mistake again and again 🤣

yes someone else go for it

 
 By: Gelato Monster : April 1st, 2021-23:30

I think they made a mistake in making this

 
 By: shafran : April 2nd, 2021-05:29
They should invest their money in some complications. Ie gmt . If they want to be haute horology they need to make more interesting pieces that people would want, not laugh at

I’m surprised at the reactions here, but it’s interesting to listen to what people have to say.

 
 By: Jay (Eire) : April 2nd, 2021-06:55
My take on it is Moser having a little bit of fun, as they tend to do. We don’t need to be so so serious all the time. And for certain, Moser has presented themselves as not so serious all the time so it’s hardly unforeseen to see them to continue to do s... 

I agree

 
 By: bchankai : April 3rd, 2021-09:38
This watch a collaboration with an artist, so there’s some irreverence going on, but I actually find it to be socially relevant, given that people are spending millions on NFTs (exhibit A: the highly anticipated Tiger King NFT auction). I don’t own a Mose... 

A conversation starter for sure.

 
 By: jlux : April 2nd, 2021-09:12
But I probably would not want to wear it .

I believe that no one mentioned that the original hour hand comes in the box, too.

 
 By: radone : April 2nd, 2021-11:19
So the owner can switch whenever he wants. "Available exclusively online, it is limited to just 20 pieces and includes a framed artistic rendering of the watch along with the original Endeavour hour hand"

It amuses me..

 
 By: chintu : April 9th, 2021-07:32
to see the brand attempting polarisation as a marketing approach. Quirks as these "erasers" can at best be amusing but more likely to lower the prestige of horological pedigree that takes a brand, years to establish. If any, I see these antics to be more ...