amanico
[JLC Moderator]
373460
My guess is that part of them go back to the brand, others to the grey market...And some kept by the AD. [nt]
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What becomes of
unsold watches. As an example, let's say Brand A produces 10,000 watches a year, only 9,100 sold, where do the other 900 end up? Do the stay at the AD's waiting to be sold,do the stay in the brand's distribution center, end up on the grey market, where do...
None of these options are good news for the brand
Which is why I tip my hat to companies who purposely and intelligently ensure the supply of their product is always below demand. Richard Mille in the watch world is a good example. I was having this conversation with the President of Rolls Royce Americas...
When you say “sold”, do you mean (1) sold from manufacturer to AD or do you mean (2) sold from AD to end consumer?
If (1) they are either dismantled or sold to grey market, if (2) they are sold to grey market.