My 20 cents worth of opinion, VAT included.

We can argue till the cows come home, truth is when was the last watch we remembered that caused similar consternation and debate? Merits of the watch include the technology of the wafer thin belts, long PR, remote charging. Non intrinsic merits includes the design, "coolness", even non Swiss and non traditional!!!! Drawbacks are non Swiss and non traditional((!!)), battery powered, lack of heritage, easily copied design(I figure that (Guess n Diesel will have something similar soon) .

I personally think it's cool n hip, possess "up-yours' swissmade" attitude, contrarian, edgy and great for my failing eyesight. Time will tell if this is a one hit wonder, or the start as indicated by Bernard, of a trend towards non traditional Swiss generic watch. Belt technology is inspired by things like machinery, cars, planes....all areas Americans are renowned for(ok, cars element may be debatable) and are are market leaders in, and perhaps we are witnessing a shift, a trend towards that. And it's affordable fun, and not in the six digit $ category worn by people driving six digit $ vehicles, residing in seven digit $ homes. Lastly, I think of it as electro-mechanic.....as with all things, hybrid seems to be the way to go.

I would love to buy it, but unfortunately I have mounting bills and a failing national retiree scheme to worry about.

The launch of the Devon Works Tread 1

By: SJX : October 28th, 2010-07:18

A few weeks ago the team from Devon Work flew 17 hours across the world to Singapore to unveil the Tread 1. They are all remarkably enthusiastic about their product, and also notably ignorant of the luxury watch industry - which is refreshing. Devon Work ...

Interesting watch...

By: dxboon : October 28th, 2010-08:28

...but it's ginormous! Look at it compared to the Gyro 2 (which is already large, but oh so delightful) and Richard Mille! Great-looking event, and I wish the Devon team the best with the launch of this timepiece. Cheers, Daos

Presenting a "sci fi" watch in a traditional Chinese restaurant??

By: Hororgasm : October 28th, 2010-08:55

It was sci-fi Chinese food

By: SJX : October 28th, 2010-09:05

they used an ingredient called "foie gras" in the starter. - SJX

Sounds more french then scifi, but could be Cpt. Jean Luc Picard cooking

By: Hororgasm : October 28th, 2010-09:12

Thanks SJX

By: aldossari_faisal : October 28th, 2010-10:29

as i said previously an interesting watch though im conservative regarding the size or lets say dimenssions of the watch, lets hope the tread 2 will have more wearble size . as i noticed from the pics that the non PVD version is more cleaner look wise ......

Someone tell me, even though the watch will not fit my small wrist..

By: Ronald Held : October 28th, 2010-15:00

And the cost, why do I want this watch?

Scott Devon carries it off well with leather jacket and macho jewellery. [nt]

By: AndrewD : October 28th, 2010-15:11

No message body

Just don't look at the...

By: BDLJ : October 28th, 2010-17:08

.....bizarre motorcycles Devon Works has 'created'....big hmmmmmmmm.

"Macho Jewellery" - Interesting misnomer :-) [nt]

By: ArthurSG : October 28th, 2010-22:23

No message body

Now having seen the designer ...

By: ArthurSG : October 28th, 2010-18:57

the way the watch is designed and looks is not surprising .... If swiss watch making is one of the spectrum.... the devon is clearly the other end...

Nice and familiar event.

By: VMM : October 29th, 2010-02:51

Thanks for sharing. The Devon looks great on guest's wrists. That Gyro II !!!!!!!!! Love it! Thanks. Vte

Wow! this piece is huge..............

By: Topcat30093 : October 29th, 2010-03:18

But at the same a very interesting watch. It would not be a piece that could be worn on a daily basis, but most certainly be a converstaion starter!

Eevn though a smaller, seconds less, watch will be coming, could this be a daily wear...

By: Ronald Held : October 29th, 2010-05:37

watch or one just worn to PuristS events?

I love the seconds belt

By: Hororgasm : October 29th, 2010-14:13

It's a lot of trill, seeing the seconds belt. And if you are checking power reserve, you press down the crown, and see the magic. Without the seconds belt, it's just instant jump

What are the details of checking power reserve and how....

By: Ronald Held : October 29th, 2010-14:38

did you find it out?

Depress the crown

By: Hororgasm : October 29th, 2010-14:45

For I can't remember how many seconds......then witness the belts start moving around, very robotic and production line....and voilà the per reserve gets displayed in the hour n minute windows

Thanks. Are there any other functions it has? (nt)

By: Ronald Held : October 29th, 2010-15:25

Not what is already made public

By: Hororgasm : October 29th, 2010-16:14

It can also double as a paperweight and desk clock

They need an App for that!

By: aaronm : October 31st, 2010-20:34

The Tread 1 seems like the ideal watch to have an iPhone app, about the same size A

what does an electric watch have to do with anything...

By: bart1 : November 2nd, 2010-04:51

except the Accutron which was the perfect connecting point between electro and mechanical... the tuning fork, excited by an electrical current actually mechanically powered the movement. Producing a watch like the Devon with a spring power and a real esca...

why must a noteworthy timepiece be necessarily mechanical...

By: Ronald Held : November 2nd, 2010-13:41

In essence?

True...

By: BDLJ : November 2nd, 2010-15:50

...Ronald. But I am still struggling with what is particularly noteworthy about this watch aside from the novel display? Bernard has brought to our attention the American nature of the watch, but this isn't a drawcard any more than any other nation...

...there's been that much consternation over it. My main response is puzzlement, hence my queries. Wafer thin belts? Nothing special, particularly when you examine the printing. And the pin-cog drive system makes me wonder how many good quality film proje...

True, but all of those "innovations" in a watch? (nt)

By: Ronald Held : November 4th, 2010-05:11

taken in totality, presented in a small(relatively) package

By: Hororgasm : November 4th, 2010-12:02

i was telling Scott that the printing on belts could be better...but was told there was some sort of coating...i cant be sure. remote charging may not be super doper hi tech, but which device you own has one? there are many things to like of the watch, an...

Inductive Charging....

By: BDLJ : November 4th, 2010-15:27

...Well, in the watch field, Seiko have been using inductive chargers (mainly at the service centres) since the AGS/Kinetic was launched in the late 80's. Humble electric toothbrushes commonly use inductive chargers. (In fact, people have been experimenti...

"I think it underachieves based on available technology." Isn't that watchmaking?

By: SJX : November 4th, 2010-20:58

High-end watchmaking as we generally know it underachieves given available technology outside of watchmaking. The Tread 1 is certainly radical within the constraints of traditional watchmaking even if it's low-tech by standards outside of watchmaking. Thi...

Yes...and no.

By: BDLJ : November 4th, 2010-21:54

Good point, SJX. And I concur with your thoughts re: Seiko, particularly in regards to the likes of AGS and then Springdrive. Yes, clockwork is obsolete. But does high-end watchmaking underachieve within the confines of mechanical timekeeping? Not so sure...

So where can we buy this watch?

By: swcloh : November 4th, 2010-12:24

Now that it's launched, where can we buy it in Singapore/Malaysia? Is Sincere, Cortina, or Hour Glass carrying it? What's the MSRP? I think it's great to hear about launches and all but I think what's more crucial is WHERE we can buy the watch and how muc...

Horological Meandering